Reading Time: 4 minutes
With marketing there is no right or wrong way. But one thing is true, when digital channels are everywhere, it’s the strategies that stand out that make the biggest impact. While email and social media might seem like the go-to affordable options for
Reading Time: 5 minutes
Direct mail marketing has proven itself to be effective at grabbing attention, building trust, and delivering measurable ROI. If you’re just starting to explore how it fits in you marketing mix, you might also find our guide on why direct mail still
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Indie publishers play a huge role in the book world. They work outside of the big five publishing houses: Penguin Random House, Harper Collins, Macmillan, Simon & Schuster, and Hachette to bring new voices, unique stories, and different genres to readers.
Reading Time: 4 minutes
Publishing your book should be the highlight of your authorship but marketing your book in today’s publishing landscape will be the difference between a flop story and a renowned novel. Amazon lock screen ads are one of the most powerful tools you can
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As the year winds down, December is the perfect time to reflect, celebrate, and prepare for the new year ahead. With the holiday season in full swing, it’s crucial to maximize engagement, strengthen customer relationships, and end the year on a high note.
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The crisp air of autumn in November is giving way to the magic of December, with its twinkling lights, cozy blankets, and the irresistible aroma of peppermint and freshly baked cookies filling the air. Our December social media content guide is packed with
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Ask anyone in the publishing industry (in general) about the challenges facing traditional print publishing. You’re bound to hear all about the digital revolution and its impact on printing costs and demand for printed publications. The digital and print
Reading Time: 7 minutes
Self-publishing has opened up a world of options for authors, and platforms like Lulu, Amazon KDP, IngramSpark, and BookBaby all bring something different to the table. So, what sets each one apart? Which self-publishing platform gives you the control, reach,
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Holidays are a flurry of sales and promotions with all businesses eager to grab customer’s attention. In today’s digital age it is easy to get lost in a storm of commercials and email blasts. But imagine your business breaking through the downpour
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If you are an author, I’m sure you’ve probably thought about using a pen name at some point. Maybe you want a little privacy, or you feel like your real name just doesn’t vibe right with the stories you’re telling. A pen name can open up new
