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Marketing

Behind The Print: Make It Happen! How a Voice Actor Turned Ideas into Things!

Carin Gilfry of Vocation Conference shares insights on voice acting, ethical AI, & how print helps industry pros market their work.

Reading Time: 7 minutes

Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Carin Gilfry, a leading voice actor, the owner and co-chair of VOcation

April 17, 2025

Behind The Print Business Graphic Design Marketing Podcast

Behind The Print: Building Strong Foundations with DecoCrete Supply

DecoCrete Supply shares how hands-on training, innovative products, & print marketing are shaping the future of decorative concrete.

Reading Time: 6 minutes

Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Jeff Hershberger, Training Lead at DecoCrete Supply, to explore the

April 10, 2025

Marketing Print Marketing

Why Direct Mail Still Belongs in Your Marketing Strategy

Explore the real numbers behind direct mail high ROI, better recall, and proven results that make it worth adding to your marketing strategy.

Reading Time: 4 minutes

With marketing there is no right or wrong way. But one thing is true, when digital channels are everywhere, it’s the strategies that stand out that make the biggest impact. While email and social media might seem like the go-to affordable options for

March 24, 2025

Marketing Print Marketing

How to Create a Successful Direct Mail Campaign

Learn how to create a direct mail campaign that gets results. Set goals, reach your audience, and build a strategy that actually works.

Reading Time: 5 minutes

Direct mail marketing has proven itself to be effective at grabbing attention, building trust, and delivering measurable ROI. If you’re just starting to explore how it fits in you marketing mix, you might also find our guide on why direct mail still

March 24, 2025

Marketing Print Marketing Publishing

7 Indie Publishers Worth Considering

Find the best indie publishers for your book! We review seven top indie presses, covering their strengths, submissions, and what to expect.

Reading Time: 5 minutes

Indie publishers play a huge role in the book world. They work outside of the big five publishing houses: Penguin Random House, Harper Collins, Macmillan, Simon & Schuster, and Hachette to bring new voices, unique stories, and different genres to readers.

February 21, 2025

Books Marketing

How Amazon Lock Screen Ads Can Help Authors Boost Book Sales

Discover how Amazon lock screen ads can help authors boost book sales. Learn what they are, how to create them, & best practices for success.

Reading Time: 4 minutes

Publishing your book should be the highlight of your authorship but marketing your book in today’s publishing landscape will be the difference between a flop story and a renowned novel. Amazon lock screen ads are one of the most powerful tools you can

January 31, 2025

Marketing Print Marketing

December 2024 Marketing Content Calendar

Reflect on holiday campaigns and plan for a successful 2025 with our 2024 December Marketing Content Calendar

Reading Time: 4 minutes

As the year winds down, December is the perfect time to reflect, celebrate, and prepare for the new year ahead. With the holiday season in full swing, it’s crucial to maximize engagement, strengthen customer relationships, and end the year on a high note.

November 22, 2024

Business Magazines Marketing

The Ultimate Guide to Selling Magazines

Learn how to sell magazines with expert tips on digital marketing, partnering, & price strategies to maximize print & digital magazine sales.

Reading Time: 8 minutes

Ask anyone in the publishing industry (in general) about the challenges facing traditional print publishing. You’re bound to hear all about the digital revolution and its impact on printing costs and demand for printed publications. The digital and print

November 13, 2024

Marketing Print Marketing Self Publishing

Lulu vs. Other Self-Publishing Platforms: A Comparative Analysis

Discover the best self-publishing platforms for printing. Compare Lulu, Amazon KDP, IngramSpark, and BookBaby for quality, pricing, and reach.

Reading Time: 7 minutes

Self-publishing has opened up a world of options for authors, and platforms like Lulu, Amazon KDP, IngramSpark, and BookBaby all bring something different to the table. So, what sets each one apart? Which self-publishing platform gives you the control, reach,

November 7, 2024