Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Jennifer Murphy, founder of GoGirl Worldwide, to discuss her incredible journey of empowering individuals through positivity, entrepreneurship, and media. We’ll explore Jennifer’s mission within her brand to uplift and inspire, her innovative approach to branding, and how the magic of print plays a huge role in bringing her vision to life and keeping her impactful work accessible to all GoGirls & GoGuys.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“I always wanted a magazine, and I thought one day I’m going to do Go Girl Worldwide magazine, and it finally happened about, I guess it’s been about six or seven years now, and I met this wonderful company called Printing Center USA.“ Jennifer Murphy, GoGirl CEO

Transcripts from Behind The Print with GoGirl, Jennifer Murphy

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Spreading Smiles and we’re here to dive into the power of positivity, entrepreneurship, and media in shaping a global movement.

Zoe Fisher: Our guest is a business leader, content creator, and filmmaker. Founder and CEO of, GoGirl Worldwide, co-founder of Viral Video Media Group, and the creative force behind I Want to Be Ninja the Movie. Joining us today is Jennifer Murphy.

Jennifer Murphy: Hi, Zoe! So good to be here.

“I don’t think print will ever go away. You know, there’s nothing like reading a book and flipping the pages. When I started my magazine, I wanted it to be a coffee table piece, something that people would keep and be reminded of the brand every time they saw it.” Jennifer Murphy, GoGirl CEO

Zoe Fisher: Go Girl Worldwide is all about empowerment. Who is your core audience?

Jennifer Murphy: Originally, it was for girls and women of all ages, but men love it too! So now, they’re GoGuys. My audience ranges from young girls to women of all ages, plus the amazing men who support them. I’ve found that empowerment isn’t just about one gender—it’s about lifting everyone up and building a community where we celebrate ambition, creativity, and kindness.

Zoe Fisher: What inspired you to start GoGirl?

Jennifer Murphy: I’ve always been a go-getter. Growing up as the second oldest of 12 kids, I learned business skills early. I had corporate success, but after personal setbacks, I lost everything. I had to start over. That’s when I realized: if I could rebuild my life, I could help others do the same. I saw a gap—there were male motivational speakers, but nothing big for women. I wanted to change that with something global. GoGirl Worldwide was born. I didn’t just want to create something for women—I wanted a movement that could change lives worldwide, providing mentorship, support, and a platform for people to share their stories.

Zoe Fisher: That’s amazing! How do you uplift your audience?

Jennifer Murphy: I combined my business background with entertainment. I started a YouTube channel, using humor and creativity to spread positivity. What began as quirky videos evolved into seminars, events, and eventually GoGirl Worldwide Magazine. Seeing my first issue in print, thanks to Printing Center USA, was a dream come true. One of the best ways to reach people is through storytelling, and I realized that whether it’s a digital video, a live event, or a printed magazine, every format has its own way of inspiring people.

Zoe Fisher: What makes GoGirl unique?

Jennifer Murphy: Authenticity! I balance humor and heart. I drive a Barbie Jeep, wear a pink cape, and sometimes trip—but I always get back up. I use comedy to bring people together while keeping everything real and empowering. I think people connect with GoGirl because I embrace both my strengths and my challenges. Life isn’t perfect, and neither is business, but if we can keep going, learn from our setbacks, and laugh along the way, we can achieve great things.

Zoe Fisher: Scaling GoGirl into a global brand—how did you do it?

Jennifer Murphy: Partnerships and affiliate marketing. I also co-founded Viral Video Media Group to help brands go viral. Plus, music! My song I Want to Be Ninja became a viral sensation, leading to a movie and even a comic book. We recently printed 5,000 copies to distribute to families affected by the LA fires. Having multiple revenue streams and creative outlets is essential for any entrepreneur. Diversifying your brand helps it grow while reaching more people in unique ways.

Zoe Fisher: How does print fit into your brand?

Jennifer Murphy: Print is crucial! In a digital world, tangible materials make you stand out. Business cards, brochures, and GoGirl Magazine—they create a lasting impact. I even do pink gorilla marketing—literally wearing a pink gorilla suit to promote my brand! Physical items feel more personal; when someone receives a beautifully printed magazine or brochure, it stays with them longer than just another ad they scroll past online. Print is a great way to reinforce a brand’s identity and values.

Zoe Fisher: What’s holding GoGirl back right now?

Jennifer Murphy: Time and resources! I just finished my first movie, and now I’m balancing marketing, expanding the magazine, and launching new projects. I need a social media-savvy assistant to help scale things further. With all of the different moving parts, organization is key, but there are only so many hours in a day. Finding the right team members to support the brand’s mission is my next big step.

Zoe Fisher: Your motto is Ignite Joy. What does it mean to you?

Jennifer Murphy: When I was seven, I met Mother Teresa, and she told me I could spread joy. That stuck with me. Later, I took a course that helped me define my purpose in two words: Ignite Joy. That realization changed everything. It’s not just about making people smile—it’s about creating meaningful connections and positive change in the world. Joy is contagious, and when you give it freely, it comes back to you in ways you never expect.

Zoe Fisher: If you had unlimited resources for a year, what would you do?

Knowing that I can’t do it all on my own and starting to partner with the right people, the right brands. I think affiliate marketing, you know, as an influencer, you can do deals with other brands where you don’t have to be the one reinventing the wheel.” Jennifer Murphy, GoGirl CEO

Jennifer Murphy: I’d franchise GoGirl seminars and magazines worldwide, host a massive Vegas conference, and make another movie. But honestly, I think those dreams aren’t far off! I truly believe that with the right partnerships and continued momentum, GoGirl Worldwide will be a household name, inspiring millions to chase their dreams, support one another, and embrace positivity.

Zoe Fisher: What’s one takeaway for our listeners?

Jennifer Murphy: Choose happiness. Smile—it lifts you and those around you. And never give up! Whatever your goal is, keep going. If you have a passion for something, lean into it, work hard, and don’t let obstacles discourage you. Your dreams are worth pursuing, and sometimes the challenges make the victories even sweeter.

“Marketing. Marketing! MARKETING!!! The money you’re making, put it right back into marketing. You can spend money on all sorts of things, and the business can just suck it up, but the more you can market your business. That is where the most money should go.” Jennifer Murphy, GoGirl CEO

Zoe Fisher: You heard her! Follow Jennifer on social media, watch her movie on Amazon, and check out GoGirl Worldwide.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Start Your Journey Today!

From empowering messages to inspiring branding, Jennifer Murphy brings the joy of confidence and connection to life through Go Girl Worldwide, a movement designed to uplift and motivate. For Jennifer, we have been a trusted partner in turning her vision into beautifully crafted, high-quality printed materials that inspire and engage audiences worldwide. Whether it’s a magazine, marketing material, or custom merchandise, you can bring your own ideas to life with custom printing. Order today!

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