Behind The Print: Building Strong Foundations with DecoCrete Supply
Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Jeff Hershberger, Training Lead at DecoCrete Supply, to explore the world of decorative concrete and how education, innovation, and print marketing are transforming the industry. We’ll dive into Jeff’s journey in concrete training, the importance of hands-on education for contractors, and how DecoCrete Supply uses print to provide essential resources that help professionals succeed. From training manuals to product catalogs, Jeff shares how print plays a critical role in bridging the gap between suppliers and contractors in this ever-evolving field.
Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.
7-minute read
“We print brochures that contractors can take to their customers. They can flip through, pick a pattern they like, and choose the colors they want—it makes the sales process easier and more interactive.” Jeff Hershberger, Training Lead
Transcripts from Behind The Print with Training Lead of DecoCrete Supply, Jeff Hershberger
Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.
Today’s episode is Building Strong Foundations with DecoCrete Supply, and I’m here today with Jeff Hershberger, Training Lead at DecoCrete Supply.
Jeff Hershberger: Hey, thanks for having me!
Zoe Fisher: We’re excited to have you here! So, let’s start at the beginning—what inspired you to start DecoCrete Supply?
Jeff Hershberger: Well, like a lot of business owners, it all started with a need. I was working as a contractor, and I was constantly struggling to find high-quality decorative concrete products. Either the products weren’t available locally, or the suppliers didn’t have the technical knowledge to help me troubleshoot issues. That’s when I saw an opportunity.
I thought, What if there was a supplier that not only carried great products but also focused on education and customer support? And that’s how DecoCrete Supply was born. I wanted to create a company that was more than just a store. We’re here to help contractors succeed.
“We’re big enough to get you what you need, but we’re still small enough to care about your every need. And we’re small enough to offer one-on-one support, which is hard to find these days.” Jeff Hershberger, Training Lead
Zoe Fisher: That’s awesome. So who is your primary customer base?
Jeff Hershberger: Our main customers are contractors, builders, and DIYers who want to elevate their concrete work. Whether they’re creating stamped patios, decorative overlays, epoxy coatings, or polished concrete floors, we provide the materials and knowledge they need to get the job done right.
We also work with architects and designers who want to integrate decorative concrete into their projects. The industry is constantly evolving, and we help professionals stay ahead by offering training, technical support, and innovative products.
Zoe Fisher: That’s such a great approach. What makes DecoCrete Supply stand out from other suppliers?
Jeff Hershberger: A few things, actually! First, we’re education-focused. We don’t just sell products—we teach contractors how to use them effectively. We host hands-on training events, workshops, and online tutorials to make sure our customers feel confident in what they’re doing.
Second, we offer top-tier customer support. If a contractor calls us with a problem on-site, we’re here to troubleshoot with them. We know that time is money, and the faster they get their answers, the better their project will turn out.
And finally, we carry some of the best decorative concrete products available. We carefully select materials that we know work because we’ve used them ourselves.
Zoe Fisher: That’s amazing. You mentioned training events—how important is hands-on education in your industry?
Jeff Hershberger: Oh, it’s huge! Decorative concrete isn’t something you can just learn from a book. You have to see it, feel it, and work with it to truly understand how the materials behave. That’s why we host training sessions and demonstrations.
We bring in industry experts to teach best practices, showcase new techniques, and help contractors level up their skills. It’s not just about selling products—it’s about creating a community where people can grow and succeed.
Zoe Fisher: That makes a lot of sense. How does print marketing play a role in your business?
Jeff Hershberger: Print is huge for us. Contractors are hands-on people, and they like having physical resources they can reference on the job.
We print:
✅ Product catalogs that list all of our available materials and tools.
✅ Training manuals with step-by-step guides on using our products.
✅ Flyers & brochures for in-store promotions and new product launches.
✅ Technical data sheets so contractors can quickly find specs and application instructions.
Plus, when we attend trade shows and industry events, printed materials give people something tangible to take home. A digital ad might get scrolled past, but a well-designed brochure or catalog sticks around.
“We really try to help people network with each other as well. The cool thing about the decorative part of the concrete industry is that everybody is very willing to network with each other. You don’t see a lot of competition.” Jeff Hershberger, Training Lead
Zoe Fisher: That’s a great point. What are some of the biggest challenges in your industry today?
Jeff Hershberger: One of the biggest challenges is education and misinformation. Decorative concrete is an art and a science, and there’s a lot of bad information out there. We work hard to educate customers so they can avoid common mistakes and achieve the best results.
Another challenge is product availability and supply chain issues. Like many industries, we’ve had to navigate shortages and delays. That’s why we emphasize carrying reliable products and working closely with manufacturers to keep our inventory stocked.
“We use social media a lot, especially YouTube. Our goal is to keep the ball rolling by creating content that’s helpful for contractors and makes DecoCrete a trusted name.” Jeff Hershberger, Training Lead
Zoe Fisher: Absolutely. What’s next for DecoCrete Supply?
Jeff Hershberger: We’re expanding! We’re looking to open new locations to serve more contractors and offer even better support. We’re also growing our online presence by creating more video tutorials, online courses, and downloadable resources.
And, of course, we’re always on the lookout for new and innovative products that help our customers create beautiful, long-lasting decorative concrete projects.
Zoe Fisher: That’s so exciting! Where can our listeners connect with you?
Jeff Hershberger: You can find us online at DecoCreteSupply.com and on Instagram, Facebook, TikTok and YouTube (@DecoCreteSupply). We post tutorials, project showcases, and industry tips to help contractors stay informed and inspired.
”The biggest thing we try to teach contractors is that the details matter. A small change in technique or product choice can make a huge difference in the final result. If you take the time to do things right, your work will stand out, and customers will notice.” Jeff Hershberger, Training Lead
Zoe Fisher: Perfect! Listeners, be sure to check out DecoCrete Supply for top-notch products, education, and support in the decorative concrete industry.
That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.
If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.
Bringing Concrete Ideas to Life with Print!
From expert training to cutting-edge product solutions, Jeff Hershberger and DecoCrete Supply are shaping the future of decorative concrete by prioritizing education and innovation. Through hands-on workshops, high-quality materials, and trusted customer support, they are helping contractors achieve incredible results. Print remains a crucial tool in their mission—whether through training guides, product catalogs, or marketing materials, DecoCrete Supply ensures that essential information is always within reach.
Elevate your brand and streamline your projects with professional print solutions. Order today!
